,
put content in .
3) Use the type primitives (.eyebrow / .hero-h1 / .section-h2-* / .card-title / .lede / .body)
instead of styling h1..h6 directly.
OPT-OUT: this file sets styles on body, *, img, a. If you are layering it onto an
existing app, delete the "GLOBAL RESET" block and scope the rest under a class.
============================================================ */
/* ---------- 1. TOKENS ---------- */
:root{
/* surfaces */
--surface:#0D0D0D; /* dark section background */
--card-dark:#161514; /* raised card on dark */
--hairline:#2B2724; /* 1px border/divider on dark */
--cream:#F1ECE3; /* light section background */
--card-cream:#FBF8F2; /* raised card on cream */
--hairline-light:#E3DCCF; /* 1px border/divider on cream */
/* brand */
--red:#EC2D44;
--red-press:#CE1E34; /* hover / active */
--ok:#1F7A4D; /* success only, never decorative */
/* ink */
--headline:#F4F2F0; /* headline on dark */
--ink-dark:#151210; /* headline on cream */
--body-dark:#C9C5C0; /* body on dark */
--body-light:#57534E; /* body on cream */
--label-dark:#A59F98; /* label on dark */
--label-light:#6B655E; /* label on cream */
--dim:#8B857E; /* meta, 12px minimum */
/* type */
--font-display:'Archivo Black',sans-serif; /* all headlines, uppercase, weight 400 */
--font-body:'Inter',system-ui,-apple-system,sans-serif;
--font-mono:'JetBrains Mono',ui-monospace,monospace; /* eyebrows, labels, meta */
/* layout */
--maxw:1300px;
--pad:48px; /* horizontal gutter */
--sec-pad:108px; /* vertical section rhythm */
--radius:8px; /* cards, media */
--radius-sm:4px; /* buttons, pills, chips */
}
/* ---------- 2. GLOBAL RESET (deletable) ---------- */
*{box-sizing:border-box;}
html{-webkit-text-size-adjust:100%;}
body{margin:0;font-family:var(--font-body);background:var(--surface);color:var(--body-dark);line-height:1.6;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;}
img{max-width:100%;display:block;}
a{color:inherit;}
/* ---------- 3. TYPE PRIMITIVES ---------- */
/* .eyebrow — mono kicker above every headline. Red 30px rule prefix; .no-rule removes it. */
.eyebrow{font-family:var(--font-mono);font-size:11px;letter-spacing:0.16em;text-transform:uppercase;color:var(--label-dark);margin:0;display:inline-flex;align-items:center;gap:12px;}
.eyebrow::before{content:"";width:30px;height:2px;background:var(--red);flex-shrink:0;}
.eyebrow.no-rule::before{display:none;}
.section-cream .eyebrow{color:var(--label-light);}
/* Headlines are always uppercase Archivo Black at weight 400 with negative tracking. */
.hero-h1{font-family:var(--font-display);font-weight:400;text-transform:uppercase;letter-spacing:-0.015em;line-height:0.92;font-size:clamp(56px,7vw,104px);color:var(--headline);margin:0;}
.section-h2-dark,.section-h2-light{font-family:var(--font-display);font-weight:400;text-transform:uppercase;letter-spacing:-0.015em;line-height:1;font-size:clamp(34px,4.4vw,52px);margin:0;}
.section-h2-dark{color:var(--headline);}
.section-h2-light{color:var(--ink-dark);}
.card-title{font-family:var(--font-display);font-weight:400;text-transform:uppercase;letter-spacing:-0.01em;line-height:1.05;font-size:25px;margin:0 0 12px;}
.lede{font-size:clamp(16px,1.3vw,19px);line-height:1.6;}
.body{font-size:16px;line-height:1.6;}
.section-cream .body,.section-cream .lede{color:var(--body-light);}
/* .verify — dashed red chip marking an unconfirmed fact in a draft. Remove before publish. */
.verify{font-family:var(--font-mono);font-size:10px;letter-spacing:0.08em;text-transform:uppercase;color:var(--red);border:1px dashed rgba(236,45,68,0.5);padding:1px 6px;border-radius:3px;white-space:nowrap;vertical-align:middle;}
/* ---------- 4. LAYOUT ---------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 var(--pad);}
.section-pad{padding:var(--sec-pad) 0;}
section{border-bottom:1px solid var(--hairline);}
.section-dark{background:var(--surface);color:var(--body-dark);}
.section-cream{background:var(--cream);color:var(--body-light);border-bottom:1px solid var(--hairline-light);}
.section-header{max-width:760px;}
.section-header .eyebrow{margin-bottom:18px;}
.section-header h2{margin:0 0 24px;}
.section-header p{margin:0;}
.section-header p + p{margin-top:18px;}
/* ---------- 5. BUTTONS ---------- */
.btn{font-family:var(--font-body);font-weight:700;font-size:14px;letter-spacing:0.02em;text-transform:uppercase;padding:15px 26px;border-radius:var(--radius-sm);border:1.5px solid transparent;text-decoration:none;display:inline-flex;align-items:center;justify-content:center;cursor:pointer;transition:background .15s ease,color .15s ease,border-color .15s ease,transform .15s ease,box-shadow .15s ease;white-space:nowrap;}
.btn:focus-visible{outline:2px solid var(--red);outline-offset:2px;}
.btn-primary{background:var(--red);color:#fff;border-color:var(--red);}
.btn-primary:hover{background:var(--red-press);border-color:var(--red-press);}
.btn-outline{background:transparent;color:var(--headline);border-color:rgba(244,242,240,0.35);}
.btn-outline:hover{border-color:var(--headline);}
.section-cream .btn-outline{color:var(--ink-dark);border-color:rgba(21,18,16,0.30);}
.section-cream .btn-outline:hover{border-color:var(--ink-dark);}
/* re-assert the dark treatment for a dark band nested inside a cream section */
.section-cream .section-dark .btn-outline{color:var(--headline);border-color:rgba(244,242,240,0.35);}
.section-cream .section-dark .btn-outline:hover{border-color:var(--headline);}
.btn-white{background:#fff;color:var(--red);border-color:#fff;} /* for use on the red CTA band */
.btn-white:hover{transform:translateY(-2px);box-shadow:0 10px 24px rgba(0,0,0,0.28);}
.btn-sm{padding:11px 18px;font-size:12px;}
/* ---------- 6. LINKS ---------- */
.inline-link{color:var(--headline);text-decoration:none;border-bottom:1px solid var(--red);padding-bottom:1px;font-weight:600;}
.section-cream .inline-link{color:var(--ink-dark);}
.inline-link:hover{border-bottom-width:2px;}
.body a:not(.btn):not(.inline-link),.step-list a{color:inherit;text-decoration:underline;text-underline-offset:2px;text-decoration-color:var(--red);}
.body a:hover{text-decoration-thickness:2px;}
/* ---------- 7. CARDS ---------- */
.card-row{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:52px;}
.section-dark .xcard{background:var(--card-dark);border:1px solid var(--hairline);border-radius:var(--radius);padding:30px 28px;}
.section-cream .xcard{background:var(--card-cream);border:1px solid var(--hairline-light);border-radius:var(--radius);padding:30px 28px;}
.section-dark .xcard .card-title{color:var(--headline);}
.section-cream .xcard .card-title{color:var(--ink-dark);}
.xcard .card-text{margin:0;font-size:14px;line-height:1.62;}
.section-dark .xcard .card-text{color:var(--body-dark);}
.section-cream .xcard .card-text{color:var(--body-light);}
/* ---------- 8. NUMBERED STEPS ---------- */
.step-list{list-style:none;margin:36px 0 0;padding:0;counter-reset:step;max-width:720px;}
.step-list li{counter-increment:step;position:relative;padding:0 0 22px 58px;margin:0;font-size:15px;line-height:1.6;}
.step-list li::before{content:counter(step);position:absolute;left:0;top:-2px;width:38px;height:38px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-family:var(--font-display);font-size:15px;color:#fff;background:var(--red);}
.section-cream .step-list li{color:var(--body-light);}
/* ---------- 9. PILLS & CHIPS ---------- */
.format-pill{display:inline-block;font-family:var(--font-display);text-transform:uppercase;letter-spacing:-0.01em;font-size:13px;color:#fff;background:var(--red);padding:8px 14px;border-radius:var(--radius-sm);margin-right:8px;}
.chip-row{display:flex;flex-wrap:wrap;gap:12px;}
.chip-row a{font-family:var(--font-mono);font-size:12px;letter-spacing:0.06em;text-transform:uppercase;color:var(--ink-dark);border:1px solid var(--hairline-light);background:var(--card-cream);padding:11px 16px;border-radius:var(--radius-sm);text-decoration:none;transition:border-color .15s ease,color .15s ease;}
.chip-row a:hover{border-color:var(--red);color:var(--red);}
.section-dark .chip-row a{color:var(--body-dark);border-color:var(--hairline);background:var(--card-dark);}
/* ---------- 10. QUOTES ---------- */
.quotes{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:52px;}
.quote{background:var(--card-cream);border:1px solid var(--hairline-light);border-radius:var(--radius);padding:34px 32px;position:relative;}
.quote .stars{color:var(--red);font-size:13px;letter-spacing:2px;margin-bottom:16px;}
.quote blockquote{margin:0;font-family:var(--font-body);font-size:19px;line-height:1.5;color:var(--ink-dark);font-weight:500;}
.quote .attrib{margin-top:20px;font-family:var(--font-mono);font-size:11px;letter-spacing:0.12em;text-transform:uppercase;color:var(--label-light);}
/* ---------- 11. HEADER ---------- */
.site-header{position:sticky;top:0;z-index:50;background:rgba(13,13,13,0.86);backdrop-filter:saturate(140%) blur(10px);border-bottom:1px solid var(--hairline);}
.site-header .bar{max-width:var(--maxw);margin:0 auto;padding:16px var(--pad);display:flex;align-items:center;gap:32px;}
.brand-lockup{display:flex;align-items:baseline;gap:10px;text-decoration:none;flex-shrink:0;}
.brand-lockup .mark{font-family:var(--font-display);font-weight:400;text-transform:uppercase;letter-spacing:-0.02em;font-size:22px;color:var(--headline);}
.brand-lockup .loc{font-family:var(--font-mono);font-size:10px;letter-spacing:0.16em;text-transform:uppercase;color:var(--label-dark);}
.site-nav{display:flex;gap:26px;margin-left:auto;}
.site-nav a{font-family:var(--font-mono);font-size:11px;letter-spacing:0.14em;text-transform:uppercase;color:var(--label-dark);text-decoration:none;transition:color .15s ease;}
.site-nav a:hover{color:var(--headline);}
/* ---------- 12. RED CTA BAND ---------- */
.cta-section-new{background:var(--red);color:#fff;border-bottom:none;}
.cta-inner{max-width:var(--maxw);margin:0 auto;padding:100px var(--pad);text-align:center;display:flex;flex-direction:column;align-items:center;}
.cta-eyebrow{font-family:var(--font-mono);font-size:11px;letter-spacing:0.18em;text-transform:uppercase;color:rgba(255,255,255,0.85);margin:0 0 22px;}
.cta-h2{font-family:var(--font-display);font-weight:400;text-transform:uppercase;letter-spacing:-0.015em;line-height:0.98;font-size:clamp(38px,5vw,68px);color:#fff;margin:0 0 22px;max-width:16ch;}
.cta-inner .body{color:rgba(255,255,255,0.92);max-width:52ch;margin:0 0 34px;font-size:17px;}
/* ---------- 13. FOOTER ---------- */
.site-footer{background:var(--surface);border-top:1px solid var(--hairline);}
.footer-inner{max-width:var(--maxw);margin:0 auto;padding:72px var(--pad) 40px;display:grid;grid-template-columns:2fr 1fr 1fr;gap:48px;}
.footer-brand .mark{font-family:var(--font-display);text-transform:uppercase;letter-spacing:-0.02em;font-size:28px;color:var(--headline);}
.footer-brand p{margin:16px 0 0;font-size:14px;color:var(--body-dark);max-width:34ch;}
.footer-brand .loc{margin-top:18px;font-family:var(--font-mono);font-size:11px;letter-spacing:0.12em;text-transform:uppercase;color:var(--dim);}
.footer-col h4{font-family:var(--font-mono);font-size:11px;letter-spacing:0.16em;text-transform:uppercase;color:var(--label-dark);margin:0 0 18px;font-weight:500;}
.footer-col a{display:block;color:var(--body-dark);text-decoration:none;font-size:14px;margin-bottom:12px;transition:color .15s ease;}
.footer-col a:hover{color:var(--headline);}
.footer-bottom{max-width:var(--maxw);margin:0 auto;padding:22px var(--pad);border-top:1px solid var(--hairline);display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;}
.footer-bottom span{font-family:var(--font-mono);font-size:10.5px;letter-spacing:0.1em;text-transform:uppercase;color:var(--dim);}
/* ---------- 14. RESPONSIVE ---------- */
@media (max-width:1024px){
.card-row{grid-template-columns:1fr;}
.quotes{grid-template-columns:1fr;}
.footer-inner{grid-template-columns:1fr 1fr;gap:40px;}
.site-nav{display:none;}
}
@media (max-width:768px){
:root{--pad:24px;--sec-pad:80px;}
.cta-inner{padding:76px var(--pad);}
.footer-inner{grid-template-columns:1fr;gap:32px;}
.footer-bottom{flex-direction:column;}
}